
The company labeled palm oil as vegetable fat on its labels. This oil has high amount of saturated fat and it had not only changed the taste and quality of chocolate but also added to the burning of rainforests in Indonesia for palm oil plantations. At a time when several companies are reducing the use of this oil, Cadburys’ decision to increase its usage shocked and riled the consumers. The Auckland Zoo removed the company’s chocolate products in the wake of supporting ethical consumption. The shoppers were also being told not to buy Cadbury products. Public outcry has now led Cadbury, voted as one of the most trusted brands in New Zealand to eliminate the use of palm oil in its chocolate products. According to the management of Cadbury New Zealand, the old recipe of making chocolates will soon be implemented.
When companies across the world are trying to make ethical decisions and support environmental causes, trusted brands like Cadbury getting the concept wrong poses serious issues for the consumers.
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