Tuesday, August 10, 2010

Emma Watson Goes from Hogwarts to Bangladesh to Learn the Magic behind Ethical Fashion

Emma Watson, who has gained popularity with her role as Hermione in the Harry Potter series, recently visited Bachhara, an ethical clothing label, in Bangladesh. Since joining People Tree, a fair trade apparel company based out of the UK, as a creative advisor, Watson decided she wanted to experience first-hand how the materials used in her spring fashion line were created.

People Tree's work is dedicated to help developing countries overcome poverty through the promotion of fair trade and sustainability. By paying higher prices for the locally grown textiles, fair trade companies help guarantee livable wages for workers in impoverished nations. Emma Watson remembers the first time that she heard about fair trade in a geography course-work project, and remembers thinking, 'why isn't everything fair trade?' She wanted to be able to help people to be able to support their families and live with dignity. The Ivy League model commented:

Post continues:  http://www.justmeans.com/Emma-Watson-Goes-from-Hogwarts-Bangladesh-Learn-Magic-behind-Ethical-Fashion/26033.html

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